Ways 2 Sell: DIFFERENT WAYS TO SELL YOUR PROPERTY...

The table below lists the various methods of selling your property, and the advantages and disadvantages of each method.

Strategy

Advantages

Disadvantages

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Auction Listing

High profile
Regular Feedback from consultant
Sales consultant has responsibility
Unconditional agreement
Known settlement date
Maximum price on the day
No negatives on price - on your terms
Time pressure demands buyer action
Can sell before, at or after auction day

Conditional buyers assume they can't bid

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Exclusive Listing

All buyers eligible
Conditional and unconditional buyers can look
Regular feedback from consultant
Sales consultant has responsibility

Buyer feels comfortable
Buyer can attack your price
No time pressure on buyer
You compete with all other homes in price bracket

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For Sale by Negotiation Listing

Buyer can't attack your price - maximum price not revealed
You don't have to accept any offer - can negotiate
More people look
All buyers eligible
Sales consultant has responsibility

No time pressure on buyer
Unknown conditions
Unknown settlement date

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Tender Listing

Higher profile
Time pressure on buyers
Conditional or unconditional buyers can look
Negotiations can take place
Sales consultant has responsibility

Unknown conditions
Unknown settlement date

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General Listing

No one sales consultant responsible for marketing your home
Lack of consultant commitment - more focus on exclusives, auctions etc.
Many signs on your property
Little or no feedback
Lack of proper pricing advice
Lack of marketing funding (ad budget spent on Exclusives)
No Real Estate Magazine advertising

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Private Sale

No fees

Private buyers expect a reduced price to compensate for no fees
Often under or overpriced - lack of expert advice on market
Buyers viewing property often don't give honest feedback to seller
Difficult for seller to follow-up on interested buyers without looking desperate
Less security - is it a buyer or burglar?